Privacy Policy
At HomelyFusion, your privacy is very important to us. This Privacy Policy outlines the types of personal information we collect and how it is used, stored, and protected. Our goal is to be as transparent and clear as possible about how we manage your data while providing valuable content and services related to bathroom decor, lighting & ambiance, minimalist living, and seasonal home inspiration.
By using our website https://homelyfusion.com (the “Site”), you agree to the practices described in this Privacy Policy.
1. Who We Are
HomelyFusion is a content-based platform that provides design inspiration, product recommendations, DIY tips, and shopping resources across a variety of home decor categories. We are a for-profit website, which may generate income through affiliate links, sponsored content, display advertising, and product partnerships.
We are committed to protecting your personal information and complying with all applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) where applicable.
2. What Information We Collect
We collect both personal and non-personal information from visitors to our website. This includes:
a) Information You Provide to Us:
Name (if submitted via contact forms or email)
Email address
Messages or inquiries sent through our contact form
Comments on blog posts
Subscription details (e.g., joining our newsletter)
b) Information Automatically Collected:
IP address
Browser type and version
Pages you visit on our site
Time spent on each page
Device type (mobile, desktop, tablet)
Referring URL (where you came from)
Clickstream data
Cookies and usage data (see Section 6)
We use tools like Google Analytics, Search Console, and third-party advertising platforms to collect anonymous data about how visitors use the site. This helps us understand what content is valuable and how to improve your experience.
3. How We Use Your Information
The information we collect is used for the following purposes:
To personalize your experience
To respond to your inquiries or support requests
To improve our content and site performance
To send newsletters or promotional emails (only if you opt-in)
To analyze traffic trends and user behavior
To prevent fraudulent activity or abuse
To display relevant advertising
To comply with legal obligations
We do not sell, rent, or trade your personal data to third parties for commercial gain.
4. Legal Basis for Processing (For European Visitors)
If you are located in the European Economic Area (EEA), our legal basis for collecting and using your personal data will depend on the personal data concerned and the specific context in which we collect it.
We will process your personal data only where:
You have given consent
Processing is necessary for performance of a contract
It is required for compliance with legal obligations
It is necessary for our legitimate interests (such as improving the website, responding to inquiries, preventing fraud)
You have the right to withdraw your consent at any time.
5. Who We Share Your Information With
We may share your personal information with the following third parties, solely to support the functioning and monetization of HomelyFusion:
a) Service Providers:
Email marketing platforms (e.g., Mailchimp, ConvertKit)
Website hosting providers
Analytics platforms (Google Analytics, Plausible, etc.)
b) Advertising & Affiliate Partners:
Google AdSense or Mediavine (for display advertising)
Affiliate programs (e.g., Amazon Associates, ShareASale)
Sponsored partners (clearly labeled in our content)
c) Legal Compliance:
We may disclose your data if required to do so by law or in response to valid legal processes, such as subpoenas or court orders.
We do not sell or lease your data to third-party marketers.
6. Cookies and Tracking Technologies
Like many websites, HomelyFusion uses cookies and similar technologies to enhance your experience and collect data about your visit.
What Are Cookies?
Cookies are small text files stored on your device to help websites remember your preferences, activity, and browsing behavior.
Types of Cookies We Use:
Essential Cookies: Necessary for basic site functionality
Performance Cookies: Help us analyze site performance
Functionality Cookies: Remember preferences (like dark mode)
Advertising Cookies: Deliver personalized ads
Third-Party Cookies:
Google Analytics
Facebook Pixel (if enabled)
Google AdSense or other ad networks
Affiliate tracking cookies (e.g., Amazon)
You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, disabling cookies may impact your experience on our site.
7. Email and Newsletter Communication
When you subscribe to our newsletter, we collect your name and email address. We use this information to:
Send you blog updates, product recommendations, and seasonal decor tips
Share exclusive discounts or affiliate promotions
Notify you about new features, guides, or giveaways
All emails include an unsubscribe link, and you may opt out of future communications at any time.
We use reputable third-party services (e.g., Mailchimp, ConvertKit) to manage subscriptions and track email performance.
8. Affiliate Links and Advertisements
As disclosed in our Disclosure page, some links on our website are affiliate links, which means we may earn a commission if you click through and make a purchase.
These links do not impact your price or shopping experience. Affiliate programs we participate in include:
Amazon Associates
CJ Affiliate
ShareASale
PartnerStack
Impact
Other home-related affiliate networks
We also display third-party advertisements, which may use cookies and tracking to serve relevant ads based on your interests.
We strive to partner only with advertisers that align with our values in home decor, minimalism, and eco-conscious living.
9. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. For example:
Email subscribers: until you unsubscribe
Comments: indefinitely unless you request removal
Analytics data: retained per the platform’s standard policy (e.g., 26 months for Google Analytics)
We periodically audit and delete outdated data to maintain data minimization standards.
10. How We Protect Your Data
HomelyFusion implements reasonable technical and organizational measures to protect your data from unauthorized access, disclosure, loss, or destruction. These include:
SSL encryption (HTTPS)
Regular software updates
Limiting access to authorized personnel
Using secure third-party platforms
However, no website or internet transmission is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.