Privacy Policy

Homely Fusion is a home and home decor website run by interior stylist Gilbert Pappas in Charleston, South Carolina. We publish design inspiration, product recommendations, DIY tips and shopping guides across topics like sofas and seating, bedroom and bathroom decor, lighting, rugs, wall decor, storage and seasonal decor.

We are a for-profit website. We may earn income from affiliate links, sponsored content, display advertising and product partnerships (see our Disclosure). We aim to follow the data protection laws that apply to us, including the GDPR and theCalifornia Consumer Privacy Act (CCPA) where relevant.

a) Information you give us

• ✉️Your email address and name, if you email us
• 💬The messages and questions you send
• 📎Any photos or details you choose to share about your room

b) Information collected automatically

• 🌐 IP address
• 🧭 Browser & version
• 📱 Device type
• 📄 Pages visited
• ⏱️ Time on page
• 🔗 Referring URL
• 🖱️ Clicks

We use Google Analytics and similar tools to understand how visitors use the Site, which helps us see which guides are useful and how to improve your experience.

• 💬Reply to your questions and requests
• 📈Improve our content and Site performance
• 📊Analyze traffic trends and visitor behavior
• 📣Show relevant advertising, where ads are used
• 🛡️Prevent fraud, spam and abuse
• 📜Meet our legal obligations

We do not sell, rent or trade the personal information you send us.

If you're in the European Economic Area or the UK, we process your personal data only where:

• ✅You've given consent, for example through our cookie banner. You can withdraw it at any time.
• 📄It's needed to respond to a request you've made.
• ⚖️It's required by law.
• 🛠️It serves our legitimate interests, such as improving the Site, answering inquiries and preventing fraud.

We share information only with partners that help run and support the Site:

• ☁️Hosting & deliveryOur website host and content delivery network (Cloudflare).
• 📊AnalyticsGoogle Analytics, to understand site usage.
• 🍪Cookie consentA consent-management tool (CookieYes), to record your cookie choices.
• 💰Ads & affiliatesAd networks and affiliate programs such as Amazon Associates.

We may also disclose information if the law requires it, for example in response to a valid legal process. We don't sell or lease your personal data to third-party marketers.

Cookies are small text files stored on your device that help websites remember preferences and understand how they're used. Like most sites, we use them to keep Homely Fusion working and to improve it.

• 🔧EssentialNeeded for basic site functions.
• 📈PerformanceHelp us see how the Site is used.
• 🌙FunctionalityRemember choices like dark mode.
• 📣Advertising & affiliateUsed by ad networks and affiliate partners, such as Amazon.

Some links on Homely Fusion are affiliate links: if you click through and buy, we may earn a commission at no extra cost to you. Programs we may take part in include Amazon Associates, CJ Affiliate, ShareASale, PartnerStack, Impact and other home-related networks. When you click an affiliate link, the retailer or network may place a cookie to credit the referral.

We may also display third-party ads, which can use cookies to show ads based on your interests. Full details are on our Disclosure page.

We keep personal information only as long as needed for the purposes above:

• ✉️Emails you send us: as long as needed to help you, then deleted or archived securely.
• 📊Analytics data: kept according to the analytics provider's retention settings (for example, up to 26 months in Google Analytics).

• 🔒HTTPS encryption across the Site
• 🔄Regular software updates
• 🙋Limited access to your messages
• 🏢Reputable, secure third-party platforms

No website or internet transmission is 100% secure, so we can't guarantee absolute security. We do take reasonable steps to protect what you share with us.

Depending on where you live (including under the GDPR and the CCPA), you may have the right to:

• 👁️Access the personal data we hold about you
• ✏️Correct information that's wrong
• 🗑️Delete your personal data
• 📦Receive a copy of your data
• ⏸️Object to or limit certain processing
• ↩️Withdraw consent at any time

California residents also have the right to know what personal information is collected and to opt out of its "sale" or "sharing". We don't sell the personal information you send us, and you can manage advertising cookies through our cookie banner. We won't treat you differently for exercising your rights.

To make a request, email [email protected]. We may need to confirm your identity first. If you're in the EEA or UK, you can also complain to your local data protection authority.

Homely Fusion is meant for a general adult audience and is not directed at children under 13. We don't knowingly collect personal information from children. If you believe a child has sent us information, please contact us and we'll delete it.

We may update this Privacy Policy as the Site or the law changes. The "Last updated" date at the top of the page shows when it last changed. Continuing to use the Site after an update means you accept the revised policy.